We had the pleasure of sitting down with franchise expert (and guest author) Peter Casey from Capital Franchise Group to discuss the benefits of visiting a discovery day...

Peter explains that discovery days are designed to allow the franchise candidate and franchisor to meet face to face. For the franchise candidate, it is a chance to take a good look around the franchisor’s headquarters and meet with senior management. For the franchisor, it is used as a hurdle for franchise candidates to jump over to prove that they are serious about buying into the franchise system.

Peter has contributed an article, The Franchise Discovery Day thats covers, "The Discovery Day In the Eyes of the Franchisor" and "What to Expect at the Discovery Day."