McDonald's Accelerating its Expansion in India
According to the Wall Street Journal, McDonald's plans to open another 40 restaurants across India, bringing the total to close to 200.
While much of India's retail sector is struggling, McDonald's has been largely unaffected by the slowdown and is planning on accelerating its expansion on the subcontinent, according to Amit Jatia, chairman of McDonald's in western and southern of India.
Last year, the fast-food giant opened about 25 restaurants. Mr. Jatia said the number of customers coming to McDonald's restaurants has continued to climb between 10% and 15% each month compared with a year earlier.
McDonald's adapts its restaurants in India to local tastes; in a nation that is predominantly Hindu and reveres the cow, beef isn't on the menu, for instance, replaced by chicken burgers and vegetable patties.
"People in India are used to McDonald's and now starting to rely on it" as it becomes more than just the occasional treat for India's increasingly affluent middle class, Jatia said.
Photo: Justin Sullivan / Getty Images.
I am really glad to know if there are franchise expansions anywhere in the world. This indicates the growth of this industry.I urge entrepreneurs who want to invest in franchising to go on and be confident in this business. Make your way easier through a success-proven system to ensure sustainable success. Consult the best franchise guide.
I don’t believe entrepreneurs make the best franchisees, unless that franchise allows for a lot of creativity. Perhaps those leaving formal employment to have more control of own destiny or just did not fit it. As franchising manager, I found that individuals that worked on confined environments such as banks, were the best. But then I was with McDonalds, quite rudimenatry I felt. I am now persuing my own business, and the criteria is somehow very different to that of McDonalds. One thing for sure, ‘no entrepreneurs’ who will want to redesign my brand. Mimi