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Don Daszkowski
Franchises Blog

By Don Daszkowski, About.com Guide to Franchises

Award Winning Abrakadoodle Franchise

Friday October 23, 2009

Since late in the1990's, Mary Rogers and co-founder Rosemarie Hartnett, had an idea for an art-education program for children simmering in their development pot. In 2002, they invited children of various age groups to experience a unique curriculum. Through a process called "test classes," they refined their program and created a business model nicknamed "Abrakadoodle" that sought to promote the "magic" of art-enhanced creativity in children. One year later, in cooperation with the McLean Project for the Arts in McLean, VA, the team launched its first set of official Abrakadoodle classes. The program was an instant success, and with waiting lists swelling, the founders scrambled to accommodate the masses, eventually expanding to include daycare centers, private and public schools, and other locations in the community.

Mary C. Rogers is the first woman to create two successful national education franchise businesses, the first being COMPUTERTOTS ®, which is the nation's leader in computer education for children with 150 US franchises and licensing programs in eleven countries. Mary Rogers holds a Master Degree in Education, and has over 25 years experience in education, franchising and business development. Abrakadoodle President, Rosemarie Hartnett, has over 20 years experience, and is director of operations, training, and support programs for the company. She is also a frequent guest speaker on the topic of franchising.

Abrakadoodle's explosive success has been well noted in the Wall Street Journal, SmartMoney.com, Entrepreneur.com, and the Washington Business Journal to name only a few. If you are looking for a child related franchise I suggest you check it out.

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