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Don Daszkowski
Franchises Blog

By Don Daszkowski, About.com Guide to Franchises

Dairy Queen Franchise - Welcome to "DQ-Topia"

Friday November 6, 2009

Welcome to "DQ-Topia," an interactive website that is more like a videogame than an information site. At DairyQueen.com, you can build your own street sign, watch funny promotional videos, look at old black and white photos, arrange "Gizmos" and try to flip a burger several times in a row. (Yes, they actually keep score). After the first ten minutes on the site, I forgot why I was there in the first place. Then I remembered that Dairy Queen is the largest Ice-cream chain in the world. The Dairy Queen System has developed over 5900 locations in the United States and Canada, including locations in 22 countries. Texas is the proud supporter of the most Dairy Queen restaurants with over 600 locations.

For over 60 years, the Dairy Queen system has promoted a formula for food and fun that has scooped out a permanent place in ice-cream history. Dairy Queen's pioneering system created a foundation for the platform that helped launch the franchising industry.

Today, the Dairy Queen System is one of the largest fast food systems in the world and is the leading ice-cream retailer with over 5,900 restaurants worldwide. Franchisees feel confident with DQ's staying power as one of the great Mega-Brands of all time, offering unparalleled support, solid branding, and a network of established followers that are loyal and self-replenishing. As long as there are kids, little league teams and families, there will be Dairy Queen.

We also discussed earlier this week that Dairy Queen is owned by Warren Buffet's company Berkshire Hathaway. Being backed by a well known parent company is always a good thing.

Comments
November 13, 2009 at 3:36 pm
(1) Don Fischer says:

I love their franchise brand. Of all the food franchises (McDonald’s, Burger King, Wendy’s Pinkberry, etc.) Dairy Queen has given me the best memories.

I feel like a King when I eat at Dairy Queen.

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