Michael Seid CPA Follow Michael Seid, Managing Director, MSA Worldwide. Managing Director, MSA Worldwide West Hartford, Connecticut Education Long Island University Expertise Franchising Social franchising Franchise consulting Franchise management Company Info MSA Worldwide Introduction Co-author of "Franchise Management for Dummies" and "Franchising for Dummies"Member of the Board of Directors, International Franchise AssociationConsultant to the franchise industry since 1987Founder of franchise consulting firm MSA Worldwide Experience Michael H. Seid wrote about franchising for About.com (now Dotdash) from 2015 to 2017. He has been a consultant to the franchise industry since 1987, and lectured at universities and law schools including St. Thomas University, Georgetown Law School, MIT Sloan School of Management and Harvard Business School. A certified public accountant (CPA), Seid has authored and co-authored books on franchising, including "Franchising for Dummies, 2nd Edition" and "Franchising for Dummies, 1st Edition," which he co-wrote with Dave Thomas—founder of Wendy’s International. MSA Worldwide, the consulting firm he started in 1987, is a member of the International Franchise Association, and Seid serves on the organization's board of directors and several of its committees.Seid is also the chief concept officer for CFWShops, a social franchisor established to bring medical care and prescriptive drugs to families in rural Kenya and Rwanda. Education Seid has a bachelor's degree in accounting and marketing from Long Island University and is a Certified Public Accountant in the state of New York. LiveAbout and Dotdash Meredith LiveAbout, a Dotdash Meredith brand, is a reference site focused on entertainment, activities, and hobbies. Learn more about us and our editorial guidelines. Read more from Michael Seid Dealing With Failure in a Franchise System Product and Trade Name Franchising Bringing Your Franchise Concept to the United States Pros and Cons of Joining a Mature Franchise System Franchise Your Business: An Overview How to Determine Your Franchise Royalty Fee Structure Everything You Need to Know About Franchises Basics of a Franchise Franchise Relationship Structures Requirements to Open a McDonalds Restaurant