For over 30 years this niche magazine has been bringing homebuyers and sellers together with a proven “total marketing solution” that closes sales and wins listings while building franchisees personal brands. Today Homes & Land Magazine is the consumers preferred resource for real estate information, sales and service. Homes & Land Magazine is a closely held network of over 340 magazines nationwide in exclusive territories with 1.3 million unique visitors per month online, and 63 million magazines circulating per year.
Background and Benefits
When you advertise in Homes & Land Magazine, you are provided with your own personal Ad Essential website. Ad Essential gives all the features you need without the attached high monthly fee. Valuable demographic and statistical data is at your fingertips, and most home buyers and sellers look to the Magazine as “a valuable source of real estate information.” Homes & Land Magazine provides a total marketing package for clients with targeted direct mail programs, online exposure, and a toll-free number for advertisers to use to reach homebuyers early in the relocation process.
How Much Does a Homes & Land Magazine Franchise Cost?
The franchise fee for a Homes & Land franchise is $27,000. The total cost of entry range is from $50,000 to $133,000. This includes the franchise fee, three months of operating expenses, computers, software, travel, furniture and supplies. Classroom and field training are included and consist of six weeks of direct sales support in your market and 3 to 5 days with a Distribution Specialist to help you plan your distribution strategy, plus three weeks of classroom and in-market training. They will also help you build up your first three issues. Want to work from home? No problem.
What We Like
Beyond the established nationwide presence of the well-respected 30-year-old company and the huge amount of advertising support you get, statistics show that magazine ownership is Big Business and highly lucrative. Homes & Land Magazines are individually owned and operated. Each Publisher sets their own advertising rates and can provide additional information specific to that market. The website offers tips about moving, neighborhoods, and schools. You can even find an agent to represent you in any state. This company is about service and they do it well with ongoing training.
Pros
- Exclusive Territory – If your turf is protected, your profits are protected, a big bonus here.
- Circulation – Homes & Land is a network of over 340 magazines with 1.3 million unique visitor per month online, and 63 million magazines circulating per year.
- Experience – No prior Experience necessary--they will train you.
Cons
- Distribution – You need a full-time sales person straight away with this business.
- Royalty – High at 10.5%…but they can explain! See the FDD report.
Homes and Land Magazine Franchise Information
Business Established: 1972Franchising Since: 1984
Start-up Cost: 27,000
Total Investment: $50,000 to $133,000
