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McDonald's Franchise Review

About.com Rating 4.5 Star Rating
User Rating 4 Star Rating (7 Reviews) Write a review

By , About.com Guide

In 1954, Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of the Multimixer, a milk-shake maker. When the 52-year-old heard that the McDonald's hamburger stand in California was running eight Multimixers at a time, he paid them a visit and pitched the idea of opening up several restaurants to the owners, Dick and Mac McDonald, hoping to sell eight of his Multimixers to each one. They struck a different deal, and Ray Kroc opened the first McDonald’s restaurant in 1955. In 1965 McDonald's went public and today is the leading global foodservice retailer with more than 30,000 restaurants, located in more than 100 countries.

Background and Benefits

Who doesn’t know the menu by heart and every jingle ever written? The business model works, and with national and international advertising, McDonald’s Corporation manages to serve 27 million Americans everyday. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about growing business, making money, and having fun, and only the serious entrepreneur need apply.

How Much does a McDonald's Franchise Cost?

It takes a lot of potatoes to make these fries so come prepared. You will need a minimum of $300,000 in non-borrowed, personal resources to be considered for a franchise. Most Owner/Operators enter the System by purchasing an existing restaurant directly from McDonald’s or from a McDonald's Owner/Operator. A small number of new operators choose to purchase a new facility, but that requires an initial down payment of 40% as opposed to 25% for an existing restaurant. Intensive training addresses all aspects of operating a McDonald's restaurant. While McDonald’s does not offer financing, McDonald’s Owner/Operators have access to the company’s established lender relationships with some of the lowest lending rates in the industry.

What We Like

McDonald’s provides hands on training and the materials you need to become a success. With world-class training, world-class service, world-class support, and unsurpassed name recognition, McDonald’s is a sure winner for franchisees seeking a serious “all-in” franchising opportunity with guaranteed community presence and predictable profits. All this and they still serve a shake so thick you need a spoon.

Pros

  • Special Incentive Programs -MinorityFran Participant
  • Recession Proof Market - McDonald's serves more than 27 million individuals daily according to 2007 statistics.
  • World Class Training - McDonald's is recognized as a premier franchising company around the world. Training is required prior to becoming an owner/operator.

Cons

  • Cost - McDonald's does not provide financing or assistance other than the special incentives for minorities.
  • No Absenteeism - McDonald's franchises are open only to individuals who are involved with the day-to-day operations of the restaurants-no absenteeism allowed.

McDonald's Franchise Information

Business Established: 1955
Franchising Since: 1955
Total Investment: $511,000 to $1,000,500

User Reviews

 5 out of 5
McDonald's fine dining, Member P_thomas142

McDonald’s If you are looking for a great place to eat, then McDonald’s is your place. The company was founded in 1955 and is still happily satisfying customers today (""McDonald's""). Serving hungry customers at more than 30,000 restaurants, in over a hundred different countries; it is one of the most well known restaurants in the world (""McDonald's""). Statistics show that one in four Americans visit a McDonald’s on a daily basis. So why is it that McDonald’s is so wildly popular, and a stopping point for many throughout their day? It is quite simple; McDonald’s is home to a wide, appealing menu that concentrates on satisfying the customer with high quality food served in a decent quantity for a fair price. McDonald’s strives to serve only the highest quality of food. Every item on the menu is cooked to perfection and designed to satisfy the discerning customer’s taste buds. Just about all of their food has a great source of protein, calcium, and iron. McDonald’s chicken nuggets are made with all white meat chicken wrapped in a beautifully golden brown crisp tempura batter. A 10-piece chicken nugget portion contains twenty-two grams of protein (""McDonald's""). It does not matter how old a person is, a healthy eater, or a family looking for a well-cooked meal, McDonald’s has something for the average diner. Trying to lose weight? Check out their salads and fruit. Not a big eater? Try a happy meal. Even celebrities love McDonald’s. Beyoncé Knowles said “The great thing about McDonald's is that they have a lot of different things on the menu. I love their salads.” (""Brainy Quote""), enough said. McDonald’s serves all their food in good quantities. Just about everything on the menu comes in proportions large enough to quell any ravenous appetite. One can get a 20-piece chicken nugget meal that includes two large fries and two large drinks for only ten dollars. That is big enough to share with a friend or if hungry enough, to eat by oneself, and if that is not enough, order another. Leaving McDonald’s hungry is nobody’s fault but the customer. McDonald’s is all about getting one’s dollars’ worth. They have twelve different items available on their dollar menu and many more items on their other menu, for just a few bucks more. With prices like that, a whole meal can be acquired for around three dollars or less, which makes eating at McDonald’s great for anyone living on a budget. So, for the hungry, looking for great food that will fill you up and most likely bring tears of joy to one’s eyes, at a great price, then stop by your nearest McDonald’s, where friendly servers, and great customer service await you. One can dine like a king on high quality food for a low cost. McDonald’s is a place where not only is the stomach happy but also so is each wallet and whoever else, accompanies. So what are you waiting for, happiness is only a few blocks away, have your smile ready and visit a McDonald’s today.

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