The look and feel of Cosi was inspired by the romantic elements of a small Parisian café: a place where people can meet for a coffee, a sandwich, and share in great conversation. But Cosi restaurants are anything but small, ranging from 2,700 to 3,200 square feet. Nevertheless for a company to surpass the 100 store mark in ten years, Cosi is doing something right to compete in the ever-competitive sandwich restaurant market
As of 2006, Cosi restaurants are mainly corporate owned, with about 16 locations franchises. But, 2007 expects to see this all change: the company plans to open 80 more locations by December 2007 – more than half to be franchised.
Just one look at a Cosi restaurant will tell you that this franchise system has gone all out to capitalize on the “light fare” restaurant market. The concept may pay homage to the old-world lunching experience but the vision is all about “new-world” big business: adding that innovative spark and inspiration to the demanding, restaurant-going crowd.
Market
- Franchising since: N/A
- Locations - U.S.: 15+
- Locations - Canada: 0
- Locations - Foreign: 0
- Company Owned: 100+
Costs & Fees
- Total Investment: $762K - $899K
- Franchise Fee: $40,000
- Unencumbered Capital Required: $450K
- Net Worth Required: $900K
Other Facts
Other Facts- Financing: Third party.
- Royalty: 5%
- Advertising Fee: 1% system wide; 1% local efforts
- Training: Not specified
- Annual revenue: N/A
- Average revenue per location: N/A
