Discovery Day

Definition: A discovery day is an event set up by the franchise company for potential franchisees. This gives the interested buyer of the franchise the chance to meet face to face with the franchisor. This event usually takes place at the franchisor’s main headquarters or in some cases, at an actual franchised location that is usually in the same town/city of the franchisor’s main office. Some discovery days are very structured and will have up to 20 candidates in attendance while others will be on a one to one basis.