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How to Build a Better Franchise Lead

By Don Daszkowski, About.com

If you are looking for qualified franchise candidates, The Business Market can help you. Franchisors list their concepts on The Business Market so they can reach the thousands of visitors that visit the site every day looking for a franchise to buy.

But what franchisors value most about The Business Market is the high-quality of the leads they get. The Business Market proactively filters all leads against industry, location and minimum capital requirements, and also rates each lead based on the candidate’s answers to three custom questions the franchisor gets to ask.

The result of this process is very high-quality leads that have a high conversion rate. Franchisors only pay for qualified leads, and there are no monthly fees, which means they have no risk to list on the site.

To learn how The Business Market can help your franchise system, visit The Business Market today.
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