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SuperCuts Franchise Review

About.com Rating 3.5 Star Rating

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For over 30 years SuperCuts has been a pioneer in the concept of the affordable haircut. Today, SuperCuts salons perform over three million haircuts every month in 1,000 cities across North America. The company’s target market is the American male customer who wants to have a current look at an affordable price in a convenient location. SuperCuts Inc. acquired EMRA Corporation in 1987. It is based in Minneapolis, Minnesota, and has locations throughout the United States.

Background and Benefits

No matter what the economic condition, people need to get their hair cut. That makes owning a SuperCuts franchise a solid business decision. Great support and topnotch training, makes SuperCuts, the top salon brand as described by Entrepreneur magazine in 2006. Many franchisees (about 82%) own more than one unit and this speaks volumes for the establishment. SuperCuts offer new franchisee orientation, as well as ongoing operational, marketing, and technical support.

How Much does a SuperCuts Franchise Cost?

SuperCuts likes franchisees to have a net worth of $300,000 with a cash liquidity requirement is $100,000. The initial investment is a low $22,500 with each additional franchise only $12,500. No salon experience is necessary to run one. SuperCuts will teach you all you need to know although many entrepreneurs interested in this type of business are usually stylists looking for their own salon. The number of employees needed to run a franchised unit is between 6 to 8. Absentee ownership is allowed.

What We Like

By targeting the male consumer, SuperCuts has found a niche market for the value-salon sector that has paid off handsomely. SuperCuts is one of the strongest salon brands in its category in the U.S. with over 2,100 locations across the U.S., Canada, Puerto Rico and the United Kingdom. Male consumers are traditionally loyal and SuperCuts offers the consistency they are looking for.

Pros

  • Ranking - SuperCuts recently ranked #30 by Entrepreneur magazine's "Franchise 500®" 2007 Rankings, and was #1 in the hair-care category for five years in a row.
  • Recession Proof - Men need to cut their hair on average every two weeks.

Cons

Volume Business -- Shopping center overhead combined with low dollar tickets, means high traffic is necessary to keep revenues healthy.

SuperCuts Snapshot

Business Established: 1976
Franchising Since: 1979
Start-up Cost: $12,500 to $22,500
Total Investment: $96,800 to $207,900

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