CertaPro Painters is part of The Franchise Company, one of the largest internationally based franchise networks in the world. CertaPro Painters Franchise is also North America’s largest paint company including both the US and Canada. With over 300 current franchisees, CertaPro has proven stability with market presence second to none in its class. This interior and exterior painting company with specialty paint services has grown around the need for the innovative colors and textures today’s designers and consumers demand.
Background and Benefits
CertaPro has managed to duplicate their customer experience the way a Mega Brand Restaurant duplicates their burger experience. Unique marketing programs drive up profits boosted by proprietary technology and sophisticated customer service templates that ensure referrals with a reported 98% customer satisfaction rate. CertaPro has invested heavily in creating a nationally recognized brand ensuring that the marketing message and customer experience is the same.
How Much Does a CertaPro Franchise Cost?
CertaPro makes an unusual promise to franchisees. There are no facility or material asset requirements and they pledge that with an initial cash investment of $130,000, “you will achieve positive liquidity and be poised to yield a multi-million dollar business,” however, the franchisee is responsible for determining marketing and advertising budget. For a total investment of between $119,000 and $144,000 you will get an exclusive territory, turnkey software, proven marketing tools, training and administrative support, and will have plenty of operating capital. This one offers a small initial investment with low overhead in this $110 billion home improvement market.
What We Like
CertaPro believes that a strong value system inspires excellence by offering franchisees technological support intended to give them an edge over the competition. CertaPro’s comprehensive data system allows franchisees to manage job costing and estimates, inventory, and it even has a lead tracking system. Customized data and statistical reports are designed to fit the individual business model so the franchisee can compare his business against the established company plan. You can capture market share without fear, as there are no national competitors.
Pros
- Popularity/Ranking - 98% customer referral rating and rated #1 in class by Entrepreneur Magazine.
- Expected 2011 Revenue - $500 million.
Cons
- None - With all the pluses, it is hard to find anything wrong with this one.
CertaPro Painters Franchise Information
Business Established: 1992Franchising Since: 1992
Franchise Fee: $40,000
Total Investment: $119,000 - $149,000
