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Baskin Robbins Franchise Review

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Franchising with 63-year-old Baskin Robbins requires dedication, hard work, and a “community-oriented” attitude. Baskin Robbins wants franchisees that are in touch with their “Ice Cream Side” and that want to have fun promoting the heritage of this National favorite. The Baskin-Robbins’ “Small Business/Small Network model” encourages owners to develop the business by integrating their stores through co-marketing, job sharing with community, and neighborhood involvement.

Background and Benefits

Baskin Robbins reports “98% brand awareness” that makes this mega brand the recognized leader in the ice cream confection industry. With over 5,800 locations in 34 countries, “America's Favorite Neighborhood Ice Cream Shop” has both national and international presence with no end in sight for expansion and growth. There are over 850 locations in Japan alone. Brand power makes Baskin Robbins No. 1 and their own internal quality control statistics show that over 80% of American’s have enjoyed the frozen confection on more than one occasion.

How Much Does a Baskin Robbins Franchise Cost?

Baskin Robbins wants potential franchisees to have a minimum of $100,000 in liquid assets per single unit and a net worth of $300,000. For existing locations, the requirements vary. Baskin-Robbins offer support tools that include Training Programs, Site Selection, Design and Construction support, Marketing and Technology. Franchise information seminars are offered in various states several times a month in order for potential franchisees to familiarize themselves with the protocol.

What We Like

According to Baskin-Robbins, all of their pies, cakes and ice cream flavors are Kosher except Pink Bubble Gum and Rocky Road. If you have allergic reactions to milk, soy, eggs, wheat or peanuts, Baskin Robbins makes products without these ingredients and provides this information in their Nutrition Section of the website. They also offer a program called the “Birthday Club” that anyone can join at no charge to get coupons for free products such as a 2.5 oz scoop and $3.00 off an ice cream cake. You can also get special promotional offers throughout the year.

Pros

  • Marketing - Birthday Club, Coupons, Kosher products and multinational presence insure a volume business.
  • Brand Awareness - Baskin Robbins is the world's largest specialty ice cream chain.

Cons

  • No Absentee Ownership Allowed - Plus the financial qualifications must be personally met by the franchisee although newly formed partnerships will be considered.

Baskin Robbins Franchise Information

Business Established: 1945
Franchising Since: 1948
Start-up Cost: $20,000 to $30,000 (estimate)
Total Investment: $156,900 to $560,400 based on location (estimate)

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