Marketing is strong with a slogan that is a takeoff on the popular TV show, “Miami Vice”-- A Good Vice is our Rice Pudding. Plus, there is a mascot, “Mr. Rice Guy,” who greets patrons at stores and offers samples of the treat. In comparison to the most popular brands of ice cream, Miami Rice has half the calories, 2/3 less fat, and 0 Trans Fats. Popular flavors include: A Day at the Beach (Chocolate Rice Pudding Coconut & Whipped Cream) and South Beach (Rice Pudding, Caramel, Cinnamon, Whipped Cream & Biscotti Cookie).
This sounds like a great concept but I am not 100% sold on the whole rice pudding thing. I will leave this up to you to decide.