The Little Caesars pizza chain, in connection with its commitment to charity, in its native Detroit and elsewhere, has been busy lately. This week, the Little Caesars Love Kitchen donated 130 large pizzas to a soup kitchen in Fort Wayne, Indiana. The Love Kitchen has done things like this to build on its record as a pizza-based version of the American Red Cross' disaster relief efforts, typified by coffee and donuts.
The chain has also created the "pizza cone kit," allowing the buyer to make a cross between a pizza slice and an ice cream cone, with their own choice of toppings, which in this case would instead be fillings. These pizza cones are being demonstrated at schools, churches, and youth sporting events. All the proceeds from these demonstration sales are going to charity.
Little Caesars founder Mike Ilitch grew up in the Great Depression, and in spite of his vast wealth, has seen his hometown struggle, and has not forgotten what it was like to do so himself. He has worked for decades to help lift the people of Detroit, and elsewhere, out of difficulty, and to provide good food at the same time. Read more about him: http://franchises.about.com/od/m/a/Mike-Ilitch-Biography.htm