Even Canada is getting into the juice smoothie craze with award-winning Booster Juice, a franchise that produced 170 stores nationwide in just 7 years. It all started in 1999 when two engineers, Dale Wishewan from Alberta, Canada, and Jon Amack of Portland, Oregon, went on a camping trip along the border. One evening, the American asked the Canadian if there were any juice bars in Canada. Wishewan realized his opportunity and the rest is history.
Booster Juice Background
Dale opened the first Booster Juice bar in his cellar and after 5 months of testing juice concoctions on his friends, he moved out of his basement and into a bonanza. Booster Juice seems to have it all with natural, healthy meal replacement energy drinks in an exciting environment. They want you to leave their establishment feeling better than when you came in. The interactive website is colorful, entertaining and even has a bouncing little strawberry to guide you around in case you forget the stuff is healthy.
How Much Does a Booster Juice Franchise Cost?
You will have to have a net worth of $500,000 and $100,000 in liquid assets to qualify. The franchise fee is $25,000 with a total expected investment of between $175,165 and $287,210. The royalty fee is a traditional 6% of gross sales with a 10-year renewable term and 2 weeks of training.
What We Like
Ten separate awards persuaded Entrepreneur Magazine to rank Booster Juice No. 2 in the Juice Bar Category. Booster Juice lives up to its name by adding Acai, Wheatgrass, and Vitamin boosters to their smoothies and they use the purest ingredients they can find without pricing themselves out of the market. Booster Juice stays active in the community and supports various children’s charities.
Pros
- Leads - HQ helps Regional Directors generate franchise sales leads to help them meet their quotas of 20 stores in a 5-year period
- Turnkey Approach - Booster manages the Construction and Build-Out process so you can concentrate on staffing and training.
Cons
- Still Looking - Can't find much wrong with this one. The engineer seems to have thought of everything.
Booster Juice Snapshot
Business Established: 1999Franchising Since: 2000
Start-up Cost: $25,000
Total Investment: $175,165 to $287,210
